A Little Swagger

My wife brought home a men’s health care product sample the other day. A friend’s husband had gotten it in a swag bag at a Los Angeles event, but just couldn’t bring himself to use it. What was it? Why it’s L’Oréal Paris Men’s Expert ADS Active Defense System Vita Lift Anti-Wrinkle & Firming Moisturizer (w/ pro-retinol). Not only does it claim to revitalize skin, reduce wrinkles, and firm your face and neck, it also provides 24 hour hydration (the packaging refers to this as “24H Hydration”).

In addition to this product, the directions suggest you “complete your regimen with: Power Clean Anti-Dullness Face Wash and Power Buff Anti-Roughness Exfoliator." And for after shaving I should “try Comfort Max Anti-Irritation After Shave Balm with SPF 15.” Maybe my wife’s friend’s husband will get a few more swag bags in the near future.

Find expert advice at lorealmen.com. I’ve yet to visit.
Read the definition of swag bag. (link to come)